Editorial - Maya Avram

Editorial

Explore a selection of my published work.

Odalisque • 7 March 2025

Franc Moody’s Chewing the Fat: A Raw, Honest Evolution of Sound

With the release of their new album Chewing the Fat, Franc Moody’s ubiquitous sound has become somewhat introspective. From sonic references that nod to the duo’s rich British heritage to close collaborations with friends and family to produce gripping artwork, the duo present their most personal record yet.

Odalisque • 27 February 2025

Leigh Bowery! Tate Modern Unveils a Bold Tribute to the Iconic Performer

Tate Modern’s latest exhibition, Leigh Bowery! chronicles the late performer’s artistic practice in 80s and 90s London, and brings to the fore Bowery’s undeniable influence on pop culture as we know it today. “As an artist, he embodies much of what Tate Modern exists for, really; performance, reinvention, experimentation — in short, reimagining ways of seeing the world,” said Karin Hindsbo, Director of Tate Modern, as we embarked on a tour of the curated space.

Then There Was Us • 8 November 2022

Altered States of Matter

Altered States of Matter is a fashion story that combines vulnerability, softness, masculinity and physicality. The printed images were given a new form and life by affecting their shape and quality, playing with lights, shadows and natural elements.

Sicky • 28 December 2023

Androgynous Species

Androgynous sensitivities bind all human beings; to each other, but also to the environment and other species that inhabit it. We know this to be true since the blurred boundaries between what is sexual and what is gendered are not humanity’s exclusive domain. Rather, it is a bond between us and the animal and planetary kingdoms that is integral to our earthly legacy.

ZOO Magazine • 15 May 2022

An Odyssey of the Greek Islands

Multimedia artist Konstantin Kakanias and shoe designer Christian Louboutin have been close friends for 35 years. The duo’s newest collaboration, the GREEKABA capsule collection, combines their mutual love of travel with the rich cultural heritage and craftsmanship of Kakanias’ native Greece and it also encapsulates the duo’s playful sense of humour, which the artist regards as an important means of expression since it provides consumers of both art and fashion with perspective.

The Business of Fashion • 15 May 2023

How to Handle Burnout in the Fashion Workplace

The fashion industry is no stranger to poor mental health. From the classroom to the boardroom, a relentless seasonal cycle creates a pressure cooker environment of unremitting deadlines, creative pressure and an “always on” mentality. Its reputation as a glamorous industry makes for a highly competitive workplace.

The Business of Fashion • 30 May 2022

How I Became… Farfetch’s Global Brand and Culture Director

Ronojoy Dam refers to his journey into fashion as “unorthodox.” After graduating from Cambridge University with an English degree, followed by a year of job-hunting, Dam began his career at an advertising agency. He worked on digital strategy for clients like Burberry before landing a role in Nike’s energy brand marketing function in London.

Dam went on to become the first group creative director at Dazed, working across special projects and partnerships for its digital and print publications,

The Business of Fashion • 3 March 2023

How to Navigate a New Job in Fashion

Finding and landing a job in today’s unpredictable market — culminating in mass layoffs and hiring freezes — remains a key hurdle for job seekers. But just as critical in the career journey is the precarious navigation of a new job, whether at a new company, or a promotion at your current employer.

CORQ • 28 December 2023

Virtual Influencers Could Be the Key to Success for Brands Looking To Enter the Metaverse

The metaverse is a virtual space accessible to all, offering the opportunity to build an immersive environment beyond our analogue one. However its success is not possible without creator collaboration, and many influencers are already adapting their content to web3. YouTubers are migrating to Twitter to share their cryptocurrency finds and female-led communities of NFT artists are growing.