About Me

If I have to talk about myself some more...

Aside from my experience producing editorial and branded content, I am also an SEO wiz with a proven track record of driving double-digit audience engagement. This comes in handy in copywriting, social media management, visual assets ideation and creation, as well as event programming.

Prior to fashion, I worked as a commercial lawyer specialising in capital markets law and as a market research analyst. Those experiences infuse my writing with an understanding of the broad fashion business and my creative work with acute attention to detail.